# Charlie Obaugh Auto Group, AI data layer

837 vehicles at 410 Lee Jackson Highway, Staunton, VA 24401, structured for AI agents. Data refreshed Oct 17, 5:03 AM ET.

- Dealer: Charlie Obaugh Auto Group, 410 Lee Jackson Highway, Staunton, VA 24401, (540) 324-4446
- Website: https://www.charlieobaugh.com
- In stock: 837 (566 new · 163 used · 108 certified)
- Factory options: 233 vehicles with every option itemized and priced
- Factory window stickers: 820
- Live offers: 632 OEM incentives, 83 dealer specials
- Manufacturer rebates: matched to 228 new vehicles, each car's own conditions applied
- Agent tools: 25 over MCP, no key needed to read
- Pricing: advertised prices include the $799 dealer processing fee; tax, title and registration extra

## Connect

- **MCP server**: https://www.charlieobaugh.com/api/ucp/mcp (Claude, ChatGPT, Cursor and any MCP client. 25 tools, streamable HTTP.)
- **llms.txt**: https://www.charlieobaugh.com/llms.txt (The short summary answer engines read first.)
- **Full inventory**: https://www.charlieobaugh.com/data.json (Every vehicle with price, mileage and photos, in one JSON file.)
- **OpenAPI**: https://www.charlieobaugh.com/openapi.json (The same tools as a REST description, for agents that do not speak MCP.)
- **Agent card**: https://www.charlieobaugh.com/.well-known/agent-card.json (A2A discovery: who this agent is and what it can do.)
- **This page in Markdown**: https://www.charlieobaugh.com/ai/index.md (Everything here as plain text, for a model's context window.)

## Featured vehicles

| Vehicle | Condition | Price | Mileage | VIN | Link |
|---|---|---|---|---|---|
| 2026 Ford F-250SD Lariat | new | $81,688 | New | 1FT8W2BN7TEF44833 | https://www.charlieobaugh.com/vehicle/new-2026-ford-f-250sd/1FT8W2BN7TEF44833 |
| 2026 Ford Explorer ST | new | $60,608 | New | 1FMWK8GC1TGA11793 | https://www.charlieobaugh.com/vehicle/new-2026-ford-explorer/1FMWK8GC1TGA11793 |
| 2026 Ford F-150 XLT | new | $66,319 | New | 1FTFW3L84TKE59908 | https://www.charlieobaugh.com/vehicle/new-2026-ford-f-150/1FTFW3L84TKE59908 |
| 2024 Kia Sportage X-Line | certified | $30,794 | 38,477 mi | 5XYK6CDF9RG161445 | https://www.charlieobaugh.com/vehicle/used-2024-kia-sportage/5XYK6CDF9RG161445 |
| 2027 Kia Telluride Hybrid EX | new | $52,704 | New | 5XYPCESA9VG049241 | https://www.charlieobaugh.com/vehicle/new-2027-kia-telluride_hybrid/5XYPCESA9VG049241 |
| 2025 GMC Sierra 1500 Denali | certified | $65,794 | 9,409 mi | 3GTUUGEL3SG145792 | https://www.charlieobaugh.com/vehicle/used-2025-gmc-sierra-1500/3GTUUGEL3SG145792 |

**2026 Ford F-250SD Lariat** MSRP $85,430, sale price $81,688.
- $5,000 Cash Back $5,000. $5,000 Retail Customer Cash (PGM #14232, #14234). Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealer’s stock by 11/2/26. See dealer for qualifications and complete details. (NAT) Expires 2026-11-02.
- $4,000 Cash Back $4,000. $4,000 Retail Customer Cash (PGM #14232). Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealer’s stock by 1/4/27. See dealer for qualifications and complete details. Expires 2027-01-04.
- Retail Customer Cash $2,000. Program #14232: Take new retail delivery from dealer stock by 01/04/2027. See dealer for complete details. Expires 2027-01-04.
- Retail Customer Cash (Engine Specific) $2,000. Program #14246: Take new retail delivery from dealer stock by 01/04/2027. See dealer for complete details. Expires 2027-01-04.
- Retail Customer Cash $1,000. Program #14234: Take new retail delivery from dealer stock by 01/04/2027. See dealer for complete details. Expires 2027-01-04.
- Retail Owner Loyalty $1,000 (if you qualify). Program #33394: $1,000.00 additional cash back for current qualified owners of an eligible vehicle. Proof of ownership required. Take delivery from dealer stock by 11/02/2026. See dealer for complete details and for eligible vehicles. Expires 2026-11-02.
- First Responder Cash $500 (if you qualify). Available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford or Lincoln vehicle. Not available on Mustang Dark Horse, Mustang GTD, F-150Raptor, Ranger Raptor, Ford GT and Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by 1/4/2027. Limit of five purchase or leases per household during the program offer (PGM# 32898). Offer subject to dealer participation. May not be used/combined with any Ford or Lincoln private offer. See an authorized Ford Dealer or Lincoln Retailer, or go to www.fordrecognizesu.com, for complete details and eligibility (PGM# 32898). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility. Expires 2027-01-04.
- Military Cash $500 (if you qualify). Available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford or Lincoln vehicle. Not available on Mustang Dark Horse, Mustang GTD, F-150 Raptor, Ranger Raptor, Ford GT and Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by 1/4/2027. Limit of five purchase or leases per household during the program offer (32894). Offer subject to dealer participation. May not be used/combined with any Ford/Lincoln private offer. See an authorized Ford Dealer or Lincoln Retailer, or go to www.fordrecognizesu.com, for complete details and eligibility (32894). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility. Expires 2027-01-04.

**2026 Ford Explorer ST** MSRP $62,540, sale price $60,608.
- $4,500 Cash Back $4,500. $4,000 Retail Customer Cash (PGM #14232) + $250 Bonus Customer Cash (PGM #14252) + $250 Bonus Cash (PGM #14256). Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealer’s stock by 11/16/26. See dealer for qualifications and complete details. Expires 2026-11-16.
- $4,000 Cash Back $4,000. $4,000 Retail Customer Cash (PGM #14232). Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealer’s stock by 11/2/26. See dealer for qualifications and complete details. (NAT) Expires 2026-11-02.
- Retail Customer Cash $4,000. Program #14232: Take new retail delivery from dealer stock by 01/04/2027. See dealer for complete details. Expires 2027-01-04.
- 90+ Day Aged Inventory Bonus Cash $500. Program #14270: Take new retail delivery from dealer stock by 11/02/2026. See dealer for complete details. Expires 2026-11-02.
- Bonus Cash $250. Program #14256: Take new retail delivery from dealer stock by 11/16/2026. See dealer for complete details. Expires 2026-11-16.
- Bonus Customer Cash $250. Program #14252: Take new retail delivery from dealer stock by 11/16/2026. See dealer for complete details. Expires 2026-11-16.
- Escape/Edge Retail Owner Loyalty $1,000 (if you qualify). Program #33350: $1,000.00 additional cash back for current qualified owners of an eligible vehicle. Proof of ownership required. Take delivery from dealer stock by 01/04/2027. See dealer for complete details and for eligible vehicles. Expires 2027-01-04.
- Retail Owner Loyalty $1,000 (if you qualify). Program #33394: $1,000.00 additional cash back for current qualified owners of an eligible vehicle. Proof of ownership required. Take delivery from dealer stock by 11/02/2026. See dealer for complete details and for eligible vehicles. Expires 2026-11-02.
- First Responder Cash $500 (if you qualify). Available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford or Lincoln vehicle. Not available on Mustang Dark Horse, Mustang GTD, F-150Raptor, Ranger Raptor, Ford GT and Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by 1/4/2027. Limit of five purchase or leases per household during the program offer (PGM# 32898). Offer subject to dealer participation. May not be used/combined with any Ford or Lincoln private offer. See an authorized Ford Dealer or Lincoln Retailer, or go to www.fordrecognizesu.com, for complete details and eligibility (PGM# 32898). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility. Expires 2027-01-04.
- Military Cash $500 (if you qualify). Available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford or Lincoln vehicle. Not available on Mustang Dark Horse, Mustang GTD, F-150 Raptor, Ranger Raptor, Ford GT and Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by 1/4/2027. Limit of five purchase or leases per household during the program offer (32894). Offer subject to dealer participation. May not be used/combined with any Ford/Lincoln private offer. See an authorized Ford Dealer or Lincoln Retailer, or go to www.fordrecognizesu.com, for complete details and eligibility (32894). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility. Expires 2027-01-04.
- Competitive Conquest Bonus Cash $500 (if you qualify). Competitive Conquest Bonus Cash (31334) is available to customers that currently own or lease a competitive (non-Ford Motor Company) vehicle or have terminated a competitive lease up to 30 days prior to new retail delivery. Take new retail delivery from dealer stock by 11/02/2026. Residency restrictions apply. See dealer for complete details. Expires 2026-11-02.
- RCL Owner Loyalty $500 (if you qualify). Program #33398: $500.00 additional cash back for current qualified owners of an eligible vehicle. Proof of ownership required. Take delivery from dealer stock by 11/02/2026. See dealer for complete details and for eligible vehicles. Expires 2026-11-02.
- Retail Conquest Bonus Cash $500 (if you qualify). Retail Conquest Bonus Cash (31344) is available to customers who currently own a non-Ford Motor/Lincoln/Mercury Company Car, SUV, or Light Duty Truck. Take new retail delivery from dealer stock by 11/02/2026. Residency restrictions apply. See dealer for complete details. Expires 2026-11-02.

**2026 Ford F-150 XLT** MSRP $70,325, sale price $66,319.
- $4,500 Cash Back $4,500. $3,000 Retail Customer Cash (PGM #14232) + $1,500 Retail Bonus Cash (PGM #14238). Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealer’s stock by 11/2/26. See dealer for qualifications and complete details. (NAT) Expires 2026-11-02.
- Retail Customer Cash $3,000. Program #14232: Take new retail delivery from dealer stock by 01/04/2027. See dealer for complete details. Expires 2027-01-04.
- Retail Bonus Cash $1,500. Program #14238: Take new retail delivery from dealer stock by 01/04/2027. See dealer for complete details. Expires 2027-01-04.
- 90+ Day Aged Inventory Bonus Cash $500. Program #14270: Take new retail delivery from dealer stock by 11/02/2026. See dealer for complete details. Expires 2026-11-02.
- Retail Customer Cash (Engine Specific) $500. Program #14246: Take new retail delivery from dealer stock by 11/16/2026. See dealer for complete details. Expires 2026-11-16.
- Escape/Edge Retail Owner Loyalty $1,000 (if you qualify). Program #33350: $1,000.00 additional cash back for current qualified owners of an eligible vehicle. Proof of ownership required. Take delivery from dealer stock by 01/04/2027. See dealer for complete details and for eligible vehicles. Expires 2027-01-04.
- College Student Cash $750 (if you qualify). $750 Exclusive Cash Reward available on a retail purchase or a $500 Exclusive Cash Reward available on a lease of an eligible new 2025/2026/2027 model year Ford Bronco, Bronco Sport, Escape, Edge, Mustang, Mustang Mach-E, Ranger, Maverick, F-150, or F-150 Lightning. Not available on Mustang GTD, Mustang Dark Horse, Ford GT, Ranger Raptor, and F-150 Raptor. Vehicle eligibility may change at any time. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s stock by 1/4/2027. Limit of five purchase or leases during the program offer (PGM# 32896). Offer subject to dealer participation. May not be used/combined with any Ford private offer. See an authorized Ford Dealer, or go to www.fordrecognizesu.com, for complete details and eligibility (PGM# 32896). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility. Expires 2027-01-04.
- First Responder Cash $500 (if you qualify). Available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford or Lincoln vehicle. Not available on Mustang Dark Horse, Mustang GTD, F-150Raptor, Ranger Raptor, Ford GT and Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by 1/4/2027. Limit of five purchase or leases per household during the program offer (PGM# 32898). Offer subject to dealer participation. May not be used/combined with any Ford or Lincoln private offer. See an authorized Ford Dealer or Lincoln Retailer, or go to www.fordrecognizesu.com, for complete details and eligibility (PGM# 32898). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility. Expires 2027-01-04.
- Military Cash $500 (if you qualify). Available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford or Lincoln vehicle. Not available on Mustang Dark Horse, Mustang GTD, F-150 Raptor, Ranger Raptor, Ford GT and Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by 1/4/2027. Limit of five purchase or leases per household during the program offer (32894). Offer subject to dealer participation. May not be used/combined with any Ford/Lincoln private offer. See an authorized Ford Dealer or Lincoln Retailer, or go to www.fordrecognizesu.com, for complete details and eligibility (32894). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility. Expires 2027-01-04.

**2024 Kia Sportage X-Line** factory options: Glacial White Pearl Paint $395; X-Line Premium Package $1,500; Cross Bars X-Line $360; Carpeted Floor Mats, X-Line $175; TM $350; Interior Light Kit $300; Side Step Bars $690; Tow Hitch $500

**2027 Kia Telluride Hybrid EX** MSRP $52,405, sale price $52,704.
- Consumer Cash $750. $750. For Qualified Customers Expires 2026-11-02.
- For Qualified Customers $750. Customers may receive $750 on the purchase or lease of a new, eligible 2027 Telluride Hybrid from Kia America, Inc. (“KUS”) between 10/01/2026 - 11/02/2026 if they qualify for the Competitive Bonus Program. Contact your local Kia dealer for a listing of eligible qualifying 2016 or newer competitor vehicles and complete details. Qualifying customers are only eligible for a total of two (2) occurrences of Specialty Incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. To be eligible, customer must show proof of qualifying competitor vehicle ownership (current registration) to Kia dealer where new, eligible Kia vehicle is being purchased. Void where prohibited by law. This incentive is a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by KUS in its sole discretion, and KUS reserves the right to change product and program specifications at any time without incurring any obligations. Offer valid from 10/01/2026 - 11/02/2026. Expires 2026-11-02.

**2027 Kia Telluride Hybrid EX** factory options: Ebony Black Paint $495; Butter Brown Interior Color Package $295; Towing Package $625; All Season Floor Liners $255; Cargo Tray w/Seatback Up Protection $165; TM $390; Mud Guards $145

**2025 GMC Sierra 1500 Denali** factory options: DENALI RESERVE PACKAGE TECHNOLOGY PACKAGE $4,565; ENGINE: 6.2L ECOTEC3 V8 WITH DYNAMIC FUEL MANAGEMENT $2,295; ONYX BLACK $495; ACTIVE EXHAUST $395; 3 YEARS, SIRIUSXM $299

Full inventory: https://www.charlieobaugh.com/data.json and https://www.charlieobaugh.com/ai/inventory.md

## What an agent can do here

### Find the right car

- `get_started`: The menu: what this dealership's assistant can do and where to begin.
- `get_inventory_stats`: The whole inventory at a glance, by make, model, body style and price.
- `search_inventory`: Find cars by plain words or filters, sorted the way the shopper asked.
- `match_by_budget`: The best in-stock matches for a budget, a need and a trade.
- `compare_vehicles`: Two or more VINs side by side: price, specs and offers.
- `list_inventory`: Walk the full feed page by page, for exports and crawlers.

### Know the car

- `get_vehicle_details`: Everything on one VIN, including the parsed factory window sticker.
- `get_vehicle`: The structured record for one VIN: price, specs, photos and availability.
- `get_window_sticker`: Monroney MSRP and the sticker link for one VIN.
- `decode_vin`: Year, make, model, trim and drivetrain for any VIN, stocked here or not.
- `check_availability`: In stock, in transit or sold, checked live before anyone promises a car.

### Money and the trade

- `calculate_payment`: A real monthly payment for a vehicle, by down payment, term and credit.
- `estimate_trade_in`: A value for the car the shopper drives today.
- `capture_payoff`: The loan payoff on that trade, so the equity is real.
- `get_oem_offers`: Factory APR, lease and cash programs, by VIN or by model.
- `search_offers`: Every offer, searchable: finance specials, lease deals, cash back, by model.
- `get_dealer_specials`: The store's own advertised specials, with terms and expiry dates.

### The store and a real person

- `get_dealer_info`: Address, phone, hours, brands and how to get here.
- `get_value_props`: Why buy here, in the dealership's own words.
- `get_store_faq`: Questions shoppers ask, answered by the store itself.
- `rag_search`: Search everything the store has published: pages, policies and inventory.
- `corpus_health`: What the assistant knows, and what it has no source for yet.
- `submit_lead`: Hand the shopper to a real person at the store, with their consent.
- `book_test_drive`: Ask the store to set up a test drive for the shopper, optionally for a specific in-stock vehicle (vin) at a p…

### Everything else

- `send_lead`: Send the shopper's question or request to the store's sales team, optionally about one in-stock vehicle.

## Datasets

- Inventory (837 vehicles): https://www.charlieobaugh.com/ai/inventory
- OEM offers (632 programs): https://www.charlieobaugh.com/ai/offers
- Dealer specials (83 specials): https://www.charlieobaugh.com/ai/specials
- Manufacturer rebates (228 new vehicles matched): https://www.charlieobaugh.com/ai/offers
- Window stickers (820 factory stickers): https://www.charlieobaugh.com/ai/window-stickers
- Itemized factory options (233 vehicles, every option priced): https://www.charlieobaugh.com/ai/window-stickers
- Specs and VIN decode (837 decoded VINs): https://www.charlieobaugh.com/ai/specs
- Store pages (167 pages): https://www.charlieobaugh.com/ai/store-pages
- Site knowledge (167 documents): https://www.charlieobaugh.com/ai/rag
- Discovery files (2,709 files): https://www.charlieobaugh.com/ai/discovery
- AI usage (4,283 AI agent requests): https://www.charlieobaugh.com/ai/stats

_Prices checked against inventory data from Oct 16, 2026, 11:14 PM ET._